This project was prepared in the 2018-2019 academic year within the scope of the "Creativity II" course.
The project was inspired by Swatch's “Listen to Me” campaign. With the campaign we prepared, we aimed to bring a new breath to the “Listen to Me” campaign by using the images we shot before with our own idea. All of the images used belong to us, but the editing was made by us.
Our goal was to position Swatch as a fun and exciting watch and to continue existing communication strategies. We plan to post this ad in the "pre-roll" section of Youtube. Showing this ad before dance videos, dance school trailers or festival videos is our media strategy. Our “overlay” ad, which we prepared and combined with Swatch's own poster, will be presented to the audience after the commercial has passed or finished.
Tags
Brand: Swatch
Format: Youtube Content
Theme: Limitless
Motto: "Listen to Me"
Creative Team
Hakan Ergin
Hacer Yenisar
Honor Edge
Sahure Caglar
*** You can watch the Youtube video we prepared through the video window below.
