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HRD ANTWERP - YouTube
Bumper Ad
We prepared YT Bumper ad for HRD Antwerp, the only internationally valid diamond certificate issuing institution in Turkey and broadcast on YouTube.
In the project we aimed that the consumer would feel fear and doubt about the diamonds they bought without a certificate. The process was supported with informative ads after bumper ads, which created a sense of curiosity and suspicion.
Message in our conversion videos; "If you have bought a fake diamond, it is no different than a coal, a crystal, and a glass." The same format was continued with the crystal and glass concepts.
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